By Application · Custom · Built From Your IP
Not a customized clone of Good News AI. A bespoke AI product built FROM your intellectual property, owned by you outright, never tied to my platform.
Architected with the same skill set that powers three of my own brands. Foundation $30K · Growth $50–75K · Enterprise $100–200K+. By application only. Mutual NDA before any work begins.
You own every line of code. Shanté works with a deliberately small number of clients at this level.
What The Build Delivers
Your IP is the input. My architecture-design + agentic-AI-build skills + 20 years of PR judgment are the service. The output is YOUR product, owned by you outright.
Custom AI agents architected from your methodology, your voice, and your expert roster — codified into your product, never tied to my platform. Yours. Not generic. Not a clone.
Full pitch architecture — podcast scouting, pitch generation, outbox, booking tracking, show-ready prep, and earned-media scoring. The entire journey from who do we pitch to episode aired, running inside YOUR product.
A new app architected, designed, and built FROM your IP — fully branded, client-facing, designed around your audience. Not a customized clone of Good News AI. Same model Brooke Shelton uses for her DFY App Builds.
Your methodology, signature lexicon, antagonist positioning, and belief stack installed as the operating logic of every pitch, every brief, every prep document. The AI becomes an extension of your house style — never a generic bot.
Every podcast appearance, every quote, every placement repurposed into carousels, reels, emails, LinkedIn posts, and press summaries — automatically, in your voice, on cadence.
Track every placement, every mention, every quote. Measure how AI platforms talk about your brand, your experts, and your category — before and after we engage.
Self-learning agents for follow-ups, expert coaching, content ops, customer service, and internal admin — all trained on your IP and always improving. The engine gets sharper with every placement.
GNAI's agent stack never leaves my platform. Your IP is the input; the output is YOUR product, owned by you. Mutual NDA before any work begins. 3-year IP protection minimum. Exportable at any time.
Every industry. Every business model. Custom to you.
Three Tiers
Every Build is bespoke, built FROM your IP. The tier sets the scope, the timeline, and the depth of the architecture work.
$30,000 · 30-day delivery
One focused AI product, shipped fast. Brooke's standard is 10 weeks; this is our speed advantage.
Single-product scope built FROM your IP
Architecture, design, and build by Shanté + team
Voice training on your lexicon and methodology
Owned outright — every line of code, every screen
Mutual NDA · 3-year IP protection minimum
50/50 payment terms
$50,000–$75,000 · 10-week delivery
Your full ecosystem — landing page, client portal, AI modules, payment infrastructure, every touchpoint.
Multi-feature scope built FROM your IP
Mirrors Brooke's pattern: 6 wks MVP + 2 wks revisions + 2 wks refinement
Custom AI modules, client portal, payment + content infrastructure
Owned outright — every line of code, every workflow
Mutual NDA · 3-year IP protection minimum
50/50 payment terms
$100,000–$200,000+ · Custom timeline
Deep agentic infrastructure with multiple integrated modules and complex IP architecture.
Complex, multi-module IP architecture
Multiple integrated agentic infrastructure layers
Custom-scoped to your distributed expert teams + integrations
Milestone-based payment terms
Owned outright — every line of code, every workflow
Mutual NDA · 3-year IP protection minimum
Powering My Own Portfolio
I run this same architecture across three of my own brands today — Good News AI, Strategic Glow, and Build Noble. The skill set that built mine is the skill set that builds yours. Your output is YOUR product, in YOUR voice, in YOUR ownership.
Who Is Building For You
Shanté Micah is a PR strategist with nearly two decades of earned media experience, the creator of the Podcast Pitch Formula™ and the 10x Amplifier™, and the architect behind Good News AI — the first AI-native PR platform built to make experts discoverable in the age of AI search.
She is not a coach who advises from the sidelines. She builds. She has generated over $100 billion in earned media value for her clients, placed founders and experts across more than 10,000 media features, bylines, and appearances, and trained a generation of entrepreneurs to own their visibility instead of renting it from agencies.
At this level, you work directly with Shanté. The person who built the system is the person building yours.
Author of PR Power Play
Creator of the Podcast Pitch Formula™ (PPF™)
Creator of the 10x Amplifier™ follow-up system
Author of Authority Architect™ methodology
Founder of Good News AI, the AI-native PR platform
Nearly 20 years of earned media strategy experience
$100B+ in earned media value generated for clients
10,000+ media features, bylines, and appearances placed
Who This Is For
Custom to you.
Coaches, consultants, and strategists who want their methodology codified into a client-facing AI product
Founders ready to own their earned media instead of renting it from a PR agency
Media builders, authors, and public intellectuals whose authority needs to compound 24/7
Professional associations and networks who want their entire expert roster becoming visible authorities
Enterprise brands with distributed expert teams — AEs, CSMs, field reps, practitioners — whose visibility should drive top-of-funnel
Any established business ready to install PR infrastructure instead of hiring more people
Not The Right Fit
You are pre-revenue or do not yet have an established offer or expert roster
You are looking for someone to explain PR to you — not build the infrastructure
You want strategy and coaching without the actual implementation
You are hoping one podcast placement will change your business — this is a system, not a silver bullet
You are not ready to commit to a minimum engagement window
Frequently Asked Questions
A bespoke custom AI product built FROM your intellectual property. Shanté and her team architect, design, and build a new application that codifies your methodology, voice, and brand into infrastructure you own outright. This is the same model Brooke Shelton uses for her DFY App Builds (Authentic Authority AI by Fran Fields, Anti Social AI by Kelly Roach, From Scratch Business Builder by Selina Camarillo). The output is YOUR product, owned by you, never tied to my platform.
No. The Build is not a clone of GNAI, not white-label, not a customized install of my platform. GNAI's agent stack never leaves my platform. Your IP is the input; my architecture-design + agentic-AI-build skills + 20 years of PR judgment are the service; the output is a new application owned by you.
Every line of code, every screen, every workflow. You own the deed permanently. Not licensing software. Not renting a platform. The architecture is the deliverable. Cancel tomorrow and the engine is still running on your infrastructure, in your accounts, under your name.
If your business has experts, methodology, and a category where media and earned authority matter — yes. We have built for coaches and consultants, for B2B SaaS with field reps, for professional associations, for media builders, and for enterprise brands with distributed expert teams. The architecture adapts to the category because it is built FROM your IP.
Three tiers of The Build. Foundation Build is $30,000, 30-day delivery, single-product scope — for experts ready to ship one focused AI product fast. Growth Build is $50,000–$75,000, 10-week delivery, multi-feature scope — full ecosystem including landing page, client portal, AI modules, and payment infrastructure. Enterprise Build is $100,000–$200,000+ with a custom timeline — for organizations wanting deep agentic infrastructure with multiple integrated modules. 50/50 payment terms (or milestone-based for Enterprise).
Agencies rent you outputs. The Build delivers a bespoke product you own. After our engagement, you own the new application — the trained agents, the voice profile, the data pipeline, your IP-embedded prompts. The architecture is the deliverable.
Yes. At this level you work directly with Shanté throughout the engagement. The person who architected the system that powers three of her own brands is the person designing yours.
Both are available. Most Builds run virtually. Select engagements include an optional in-person immersion day for discovery, voice capture, and team onboarding. Scope and location are discussed during the application review.
Foundation: 30 days from kickoff. Growth: 10 weeks (6 wks to MVP + 2 wks first revisions + 2 wks final refinements — mirrors Brooke's industry-standard pattern). Enterprise: custom timeline scoped during application review. The timeline is committed in the engagement agreement — you will know the exact dates before we start.
Mutual NDA before any work begins. 3-year IP protection minimum. GNAI's agent stack never leaves my platform; your methodology + frameworks + voice are the input; the output is YOUR product, owned by you outright.
An established offer, a clear view of who your experts are, and the willingness to share your IP and voice samples during the discovery phase. We do the rest. If you are missing any of these, we will tell you honestly during the application review.
Ready to own a bespoke AI product built FROM your IP?
By application only. Mutual NDA before any work begins. Shanté reviews every application and scopes the right tier (Foundation, Growth, or Enterprise) before quoting.
Apply for The BuildHave outstanding questions after applying? support@shantemicah.com