Fire the PR agency.Run the pipeline.
Voice-locked pitches at the level of a 20-year PR operator. The pipeline runs every week, in your voice, on your cadence. Trained on the methodology that generated $100B in earned media value across her career.
Cancel anytime. No contracts.
What a full PR retainer costs
$8,000 – $15,000 / month
12 – 36 placements per year
What Good News AI — Personal Plan costs
$99 first month. $149 after
Voice-locked podcast pipeline running on cadence*
*Traditional media, contributing authorships, speaking, awards, and more COMING SOON.
The math collapses in real time.
$0B
earned media value
0 yrs
proprietary methodology
0+
placements
0×
industry response rate
The methodology Good News AI is built on.
- Authority Infrastructure
- Voice-Locked Pitching
- Agentic PR Engine
- Be the Source AI Cites
- Pipeline Over Publicist
- Fired the Agency · Built the Infrastructure
- Authority is Infrastructure
- Citation Count is the New SEO
- Starting with Podcasts
- I Run Brand Awareness for Billion-Dollar Brands
- Authority Infrastructure
- Voice-Locked Pitching
- Agentic PR Engine
- Be the Source AI Cites
- Pipeline Over Publicist
- Fired the Agency · Built the Infrastructure
- Authority is Infrastructure
- Citation Count is the New SEO
- Starting with Podcasts
- I Run Brand Awareness for Billion-Dollar Brands
- Authority Infrastructure
- Voice-Locked Pitching
- Agentic PR Engine
- Be the Source AI Cites
- Pipeline Over Publicist
- Fired the Agency · Built the Infrastructure
- Authority is Infrastructure
- Citation Count is the New SEO
- Starting with Podcasts
- I Run Brand Awareness for Billion-Dollar Brands
- Authority Infrastructure
- Voice-Locked Pitching
- Agentic PR Engine
- Be the Source AI Cites
- Pipeline Over Publicist
- Fired the Agency · Built the Infrastructure
- Authority is Infrastructure
- Citation Count is the New SEO
- Starting with Podcasts
- I Run Brand Awareness for Billion-Dollar Brands
Sound familiar?
You’re the bottleneck in your own visibility.
You have been on ten podcasts. The first five took months apiece. The next five you pitched yourself on Saturday afternoons that should have been personal time. The shows were good. None of them moved the needle the way you expected. You watched a peer in your category land consistent appearances · even a Top 50 show in your space · while maintaining a level of agency you aspire to. You felt the math.
I run Brand Awareness for billion-dollar brands. I have watched this exact pattern from the inside for twenty years. It is not your work ethic. It is the architecture underneath.
Here is what is underneath:
- Writing your own pitches takes the Saturday afternoons that should have been yours. By show fifteen the joy is gone. By show twenty it is a tax you cannot keep paying.
- A booking agency quotes you $2,500 a month and the intake call makes you feel like a deliverable on someone else’s pipeline. Two to four placements a month. Generic voice. You walk away.
- You try ChatGPT for pitch writing. The output sounds like a marketing intern who read three books on PR. Hosts can tell within the first sentence. After two weeks you give up and go back to writing them yourself.
- You pay $200 a month for a matching platform. You get matched with five shows that are off-niche and scattered across random categories (not yours). You show up for one. They invoice you for “production costs”.
You do not need a PR agency. You need the infrastructure they were supposed to build.
I wrote the manual on this in 2023 · PR Power Play · twelve chapters of the pitch architecture I used at billion-dollar scale. Then the AI Discovery Economy showed up. Citation count became the new SEO. Manual pitching cannot keep up with what AI search now requires.
Good News AI is what happens when that manual becomes agentic. Voice-trained on you. Host-specific reasoning per pitch. Pipeline cadence across every podcast in your category. Same architecture I run for billion-dollar brands · now installable on yours. Starting with podcasts.
Side effects of running the pipeline · bookings · citations · and authority that compounds while you do other work.
How It Works
From invisible to booked in 4 steps
Discover
Scout filters every podcast in your category through your authority profile · returns the shows where your voice fits best. Every show scored for guest format, activity, and pitchability.
Pitch
Pitch Lab generates personalized 150-word pitches using the Podcast Pitch Formula™ · customized to each show, host, and audience. Not templates. Custom every time.
Send & Track
Outbox sends from your Gmail · tracks your pipeline · manages follow-ups. 25 per day, staggered to protect your sender reputation.
Prepare & Perform
Show-Ready preps you for every recording · host intel · Q&A prep · talking points · and an AI mock interview that coaches you in real time.
What’s Inside
Every Tool. One Platform.
Discovery · pitching · prep · coaching · pipeline management · in one secure platform.
Click any tab below to explore what’s inside Personal Plan ↓
Welcome
Your Personal Plan walkthrough lives here.
First sign-in lands you here, your fast path for onboarding and the four steps to get your first pitch generated and sent on day one.
- Brand walkthrough video on first sign-in
- Profile Hub setup is built directly into onboarding
- Pipeline running by end of day one
Replace your booking agency. Your pitch writer. Your media researcher. Your interview coach. Your strategist.
One platform. The pipeline runs.
The Architect
Shanté Micah
Architect of Authority Infrastructure for the AI Discovery Economy
- Founder of Good News AI
- Former journalist turned PR strategist
- MS in PR — #1 PR program in the country
- 20 years of practice across U.S. and international markets
- Brand Marketing Exec running 10+ PR disciplines for billion-dollar brands
- $100B+ in earned media value generated across her career
- Author of PR Power Play (2023) · AI and Authority (coming 2027)
I fired a six-figure-a-month PR retainer producing under 10,000 media impressions a month. Six months later, the in-house systems I built were producing 1.5 billion media impressions a month, recurring. Systems and infrastructure belong at the brand root. Good News AI runs that infrastructure for you.
Built for
Founders, experts, coaches, brands, and thought leaders.
Coaches & Consultants
Authority is the difference between a referral business and a category. Get booked on the shows your buyers already listen to.
Founders & CEOs
Visibility scales the brand you’ve already built. The pipeline runs while you ship product.
Authors
A book launch is a 12-month window, not a 4-week one. The pipeline keeps you on tour.
Health & Wellness Practitioners
Patient outcomes are the moat. Earned media is how patients find the moat in the first place.
Service Professionals
Your craft is the case study. Get on the shows where your buyer goes for validation.
Brand Marketers
Run earned media at scale without the agency tax. The pipeline replaces the retainer.
Speakers & Trainers
Every appearance fuels the next. The pipeline keeps the calendar full.
Subject Matter Experts
Citation is the new currency. Be the source AI cites.
The Comparison
Pipeline asymmetry, not feature parity.
| Topic | Alternatives | Good News AI — Personal Plan |
|---|---|---|
Pipeline cadence | 20–30 pitches a month from a retainer | Sustained podcast pipeline · voice-locked · beat-targeted · running on your cadence |
Voice integrity | Only 1% of pitches journalists receive are coherent. 88% of off-beat AI pitches deleted on sight. | Voice-locked to your authority profile. Journalist-beat-targeted. Recency-grounded. The discipline scaled, not the volume. |
Time to first pitch | 30-day agency onboarding | Pipeline running on Day 1 |
Methodology | Templates from a junior account exec, or no methodology | Podcast Pitch Formula™ · 6 components · scored against 7-element diagnostic · 4× industry response rate |
Coaching | Limited or none | Ask Shanté in every module · 20 years of PR methodology · 24/7 |
Cost | $2,500/month for a booking agency, or $8,000–$15,000/month for a full PR retainer | $99 first month, $149 / month after |
What it replaces | One service inside a stack you still have to coordinate | Your booking agency, pitch writer, media researcher, and interview coach |
Alternatives
Good News AI — Personal Plan
Alternatives
Good News AI — Personal Plan
Alternatives
Good News AI — Personal Plan
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Good News AI — Personal Plan
Alternatives
Good News AI — Personal Plan
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Good News AI — Personal Plan
Alternatives
Good News AI — Personal Plan
This is bigger than bookings.
When a buyer asks ChatGPT · Perplexity · or Google’s AI Overviews who the best expert is in your category · the AI returns a list. That list is built from citations across the open corpus. Not from your website.
80%
of LLM citations on branded queries come from earned media
(BuzzStream, 2026)
95%+
of AI citations come from organic, non-paid sources
(FINN Partners, 2026)
800M
weekly ChatGPT users running queries like that
(OpenAI, 2026)
Earned media is no longer brand-building. It is the intelligence layer of the AI Discovery Economy. AI doesn’t recommend the loudest brand. It recommends the most cited one. Citation count is the new SEO.
The brands and founders who install always-on authority infrastructure in 2026 will own the AI citation surface for the next decade. Once the citation graph stabilizes around the early movers, getting added later costs ten times as much for half the result. The window is now.
Always-on is the new competitive moat.
This is what Good News AI runs.
Your IP stays yours.
Everything you build inside Good News AI · authority profiles · pitch intelligence · positioning angles · topic strategies · lives inside Good News AI's secure infrastructure. Not on shared AI servers. Not accessible the way information is when you work through ChatGPT or Claude Chat.
The power of AI. Without the exposure of AI.
Pricing
One plan. One decision.
One plan. Always On methodology. Voice-locked pitches at the level of a 20-year PR operator. The pipeline runs whether you are at the office · in meetings · or on stage.
Always On Methodology
The pipeline runs because you commit to it. Good News AI compresses the labor.
$50 off first month. Cancel anytime. No contracts. Keep full access through your billing period.
Auto-renewal: Your subscription renews monthly at $149 until canceled. Cancel anytime in account settings or via the Stripe billing portal · one click · no calls required.
AI-generated content: Pitches, follow-ups, and content drafts are AI-generated as a starting point. Not a guarantee of media placement, booking, or outcome.
Personal is the entry. The destination is the full court press · every earned media category · every cadence.
The Roadmap
The Visibility Roadmap
Good News AI ships in plans. Each plan expands what you can pitch. Each plan has its own pricing.
Personal Plan
Live now.
$99 first month. $149/month after.
AI-powered podcast pitching pipeline. Scout · Pitch Lab with Podcast Pitch Formula™ · Outbox · Show-Ready · Mock Interview · Ask Shanté · Profile Hub. Voice-locked across 2 brand profiles.
Professional Plan
Ships June 2026.
Pricing announced at launch.
Everything in Personal. Plus AI-powered pitching for traditional media · top-tier publications · trade press · digital outlets. Storytelling vault · inbox + outbox · monitoring and reporting · Social CRM relationship tracking · Amplification + As-Seen-In Hub.
Thought Leader Plan
Ships July 2026.
Pricing announced at launch.
Everything in Professional. Plus Authority Architecture™ mapping · ghostwriter agents · sentiment scoring · AI Search + GEO optimization · citation graphing · Command Center with self-learning · media one-sheets · press release engines · crisis and reputation management · and the IP that turns category leaders into recall-stable facts.
Subscribe to Personal Plan today. Upgrade to Professional or Thought Leader as each plan ships.
Not ready today?
Join the waitlist and receive early access pricing when you’re ready.
The First 30 Days
What to expect in your first 30 days.
Week 1
Onboard.
Profile Hub captures your authority profile · your topic angles · your voice. First batch of pitches built and scored. Pipeline running by Day 1.
Week 2
Ship.
First 50 voice-locked pitches sent. Outbox tracking the pipeline · follow-ups queued. Show-Ready building host intel as bookings come in.
Week 3
Refine.
Pitches scored against the 7-element diagnostic. Mock Interview coaching ahead of your first recordings. Ask Shanté responding to your specific pipeline questions.
Week 4+
Compound.
The methodology is your operating habit now. Pitches go every week. Authority compounds at the brand root.
FAQ
Frequently Asked Questions
Before You Decide
What if I don’t get booked?
Good News AI runs a voice-locked pitch pipeline at the level of a 20-year PR operator. The Podcast Pitch Formula™ averages a 4× industry response rate. Outcomes still depend on your topic · your voice · and your category fit. Pitches are AI-generated as a starting point · not a guarantee of media placement. The methodology and the cadence are the leverage. The decisions about which conversations to take are yours.
Is this just another AI writer?
No. Generic AI tools generate pitches by prompting GPT. Good News AI generates pitches by running 20 years of PR methodology through a proprietary 6-component formula scored against a 7-element diagnostic. The output is voice-locked to your authority profile · structured to industry benchmarks · and trained on the methodology that generated $100B in earned media value across her career. The model under the hood is not the methodology over the top. Good News AI is engineered to fall on the side journalists actually want · voice-locked · beat-targeted · recency-grounded.
How is this different from a matching platform or a booking agency?
Matching platforms find shows. Booking agencies write generic pitches at $2,500/month for 2-4 placements. Full PR retainers run $8,000-$15,000/month to start for 12-36 placements a year. Good News AI is the methodology, the cadence, and the voice integrity in one platform — at $99 first month, $149 after. The pipeline runs from Day 1.
Pitches send from your Gmail account, not a shared sender. Daily send limits protect your deliverability. Every pitch is unique, personalized to the host and show, and follows the 6-component structure that mirrors how a human PR professional writes — not the patterns spam filters look for. Journalists use AI themselves. What they object to is pitches that READ templated. The voice-lock + recency-grounding is what makes a Good News AI pitch operationally indistinguishable from a hand-written one to the reader on the receiving end.
Authority is built · not earned · not assigned · not waited for. The pipeline is how you build it. Profile Hub captures what you do · who you serve · and the methodology you teach. Not the headline you don’t have yet. Subject-matter expertise is the on-ramp · visibility compounds from there.
You do. Always. Your authority profile, your topic angles, your pitch intelligence, your show research — everything you build inside Good News AI lives in our secure infrastructure and remains your IP. No third-party AI training on your inputs. No re-sale. No sharing.
Outbox sends automated follow-up sequences at the cadence Shanté uses with her own outreach. Color-coded pipeline tracks every show through Pitched → Opened → Replied → Booked. You see the pipeline in real time.
Same day from signup. Profile Hub onboarding captures your authority profile · your topic angles · and your voice. Scout surfaces your first wave of matched shows. Pitch Lab generates your first batch. Outbox sends. Pipeline running on Day 1.
Personal Plan is podcast pitching only. The Podcast Pitch Formula™ is calibrated specifically for show hosts. Professional Plan (June 2026) expands to traditional media. Thought Leader Plan (July 2026) adds contributing authorships · speaking · awards · board placements. Same methodology · expanded for every earned media surface. Your positioning work carries over from Day 1.
There isn’t one. $99 is the entry · $50 off the $149 monthly price for your first month. No contracts · no annual commitment · no surprise upsell. Cancel anytime · keep full access through your billing period.
Cancel anytime in account settings. You keep full access through the end of your current billing period. After that · your account reverts to browse-only. Your authority profile · pitch history · and data remain accessible but no new pitches send.
Buyers ask ChatGPT · Perplexity · and Claude “who is the leading voice in [your category]” before they ever open Google. The AI returns a list. That list is built from citation count across the open corpus · podcast appearances · articles · bylines · mentions across the web. The brand mentioned in 50 small shows beats the brand mentioned once in Forbes. Good News AI runs the pipeline that builds that citation footprint · voice-locked · host-specific · on cadence. Starting with podcasts.
Be the source AI cites.
PR lives as an open tab in every founder's mind. Close it. Good News AI turns that “I should be doing this” into a system that runs. Today · your podcast pipeline. Tomorrow · the full court press.
Access 1 Month Trial for $99Cancel anytime. No contracts. Keep full access through your billing period.