Done-For-You PR Services
We are your earned media department — powered by the AI engine Shanté built, run by the team she trained, scaled to ten times what a traditional PR firm can deliver.
Private engagements. Monthly retainer. Custom-scoped to your category and visibility goals.
The Shift
When someone asks ChatGPT, Claude, or Perplexity about your industry, your brand either shows up or it doesn't. Earned media is how AI platforms learn who the experts are — and who gets recommended.
Every podcast appearance, every bylined article, every media quote doesn't reach an audience once. It trains the algorithms that decide who gets recommended, cited, and trusted — forever.
The Full Authority System
A complete earned media engine — from narrative foundation to ongoing placements across every media type that matters.
Every engagement includes the categories that match your visibility goals. No rigid packages. No paying for channels you don't need.
Who We Work With
Whether you're building a company or building a personal authority, the earned media engine is the same. The positioning is different.
For
You built the company. Now build the narrative. Executive thought leadership and earned media that positions you — and your brand — as the obvious voice of your industry.
What Success Looks Like
For
You have the expertise. You have the audience. What you don't have is time to become your own PR firm. We run the earned media engine for you — placements that match your brand, your category, and your calendar.
What Success Looks Like
How It Works
We build your master story bank, train you as a spokesperson, establish your reputation protocol, and benchmark how AI platforms currently talk about your brand. This is Month 1.
Continuous proactive outreach across podcasts, traditional media, digital publications, TV, and trade outlets. AI-powered journalist matching, custom pitch architecture, and strategic timing. Every pitch is custom. Every placement is strategic.
Contributing authorships with ghostwriting. Weekly LinkedIn content in your voice. Speaking strategy and conference placement. This isn't content marketing — it's authority positioning.
Monthly tracking of how earned media shifts what ChatGPT, Claude, Gemini, and Perplexity say about you and your category. Search ecosystem analysis. Pipeline reporting. Strategic recommendations. The proof that it's working.
Most PR firms count clips. We track how every placement shifts the conversation — in search results, in AI platform responses, and in the narrative your industry tells about your brand. Because the real ROI of earned media is how the machines learn to talk about you.
Track what ChatGPT, Claude, Gemini, and Perplexity say about your brand — and watch it change as placements compound.
Measure how earned media shifts your search result composition and citation patterns across AI platforms.
Monthly baseline tracking, sentiment scoring, and narrative theme analysis. The dashboard for your reputation.
Who's Delivering Your PR
Shanté Micah is a PR strategist with nearly two decades of earned media experience, the creator of the Podcast Pitch Formula™ and the 10x Amplifier™, and the architect behind Good News AI — the first AI-native PR platform built to make experts discoverable in the age of AI search.
She doesn't advise from the sidelines. She and her team build and run the engine that delivers your placements. She has generated over $100 billion in earned media value for clients, placed founders and experts across more than 10,000 media features, bylines, and appearances, and trained thousands of entrepreneurs to own their visibility instead of renting it from agencies.
When you engage us, you get the same strategic mind that built the system — plus an AI-powered delivery team running the work every day.
Author of PR Power Play
Creator of the Podcast Pitch Formula™ (PPF™)
Creator of the 10x Amplifier™ follow-up system
Author of Authority Architect™ methodology
Founder of Good News AI, the AI-native PR platform
Nearly 20 years of earned media strategy experience
$100B+ in earned media value generated for clients
10,000+ media features, bylines, and appearances placed
Not The Right Fit
You are pre-revenue or still building the foundation of your offer
You are looking for one podcast or one big hit — this is a system, not a Hail Mary
You want tactical advice and coaching, not done-for-you delivery
You expect placements without being willing to be media-trained or show up for interviews
You are not ready for a minimum engagement of 6 months (this work compounds, it does not sprint)
Frequently Asked Questions
One retainer model: we run your full earned media engine across podcasts, traditional media, TV, bylines, and speaking — at scale. The variable is duration: 6 months or 12 months. Every engagement is scoped to your goals and your category, but we don't slice this into à la carte channel packages. We run the whole engine because that's where the compounding lives.
Engagements are scoped based on duration, category mix, and the size of your visibility goal. We publish no list price because no two engagements look alike. Apply first — you'll get a precise quote with a committed deliverable and timeline before any money changes hands.
Three ways. First, we run on the Good News AI engine — AI-powered journalist matching, pitch generation, and measurement — so we move at roughly ten times the speed of a traditional firm. Second, we measure what matters now: how AI platforms talk about you, not just how many clips we landed. Third, we don't use the broken agency model. No junior accounts, no monthly retainer for nothing, no clip-count theater.
We start pitching in Month 1, and placements start landing immediately. Podcasts move quickly — confirmations often come within days of the first pitches going out. Traditional media, bylines, and TV have longer cycles by nature, but they compound faster once the engine is running and your name shows up in journalists' inboxes consistently.
We guarantee the process, the strategy, and the execution. No reputable firm guarantees specific placements because editorial decisions are made by outlets, not by us. What we do guarantee: a specific volume of pitches, a specific quality bar (custom to the outlet, never templated), and a transparent monthly report of everything we've done and landed.
Many of our best clients have internal teams. We integrate — your team handles internal coordination; we bring infrastructure, scale, the AI-powered engine, and the categories you don't have capacity to hit. Think of us as infrastructure for your team, not a replacement for them.
Yes. Many clients begin with a focus on podcasts to see how the engine performs, then expand into traditional media, bylines, and speaking as the foundation takes hold.
An established offer or expertise, willingness to be media-trained and show up for interviews, and commitment to at least a 6-month engagement. If you're missing any of these, we'll tell you honestly during the application review.
Ready to own your visibility?
Apply first. We'll review your goals, your category, and what you already have in place — then build you a custom proposal with a fixed scope, a committed timeline, and a precise quote.
Apply to Work With ShantéQuestions after applying? support@shantemicah.com