Start with Essential

Your podcast pitching pipeline.Run by AI.

Find the shows, write the pitches, send, follow up, get booked. The whole pipeline runs in your voice, on your cadence · you review and approve at every step. Start today.

Start with Essential — $297/mo

$297/month. Cancel anytime. Or $2,970/year — two months free.

Be the source AI cites

Pitching is the part everyone quits. It is also the part that decides who gets seen.

The research. Finding shows that are alive and actually take guests. Writing each pitch so it does not read like a template. The follow-up nobody remembers to send. It is the work that gets you booked, and the work that never gets done, because there is never time.

Meanwhile buyers ask AI who the expert is, and the answer is built from who shows up in earned media. This is how you show up, without the grind.

Own it. Don’t rent it. The pipeline lives at the root of your brand, not on an agency retainer.

Always-on is the new moat

The whole pipeline, run for you.

Six tools, one clean line from a blank page to booked. A few clicks per stage, trained on your voice, and you approve every send. Under the hood, 73 specialized skills do the research, writing, scoring, and follow-up.

1

Brand Studio · Brand Profile 2.0

It learns exactly who you are.

Build your Guest Expert profile in minutes: paste a bio or a URL for a Quick Build, or let the AI interview you. You get a five-layer, editable profile with your positioning, your Guest Superpower, topic angles, authority statement, a full bio suite, sources, version history, and an authority score you can export to PDF. This is the brain the whole pipeline runs on.

2

Scout

It finds the right rooms.

Run Scout and it turns your profile into targeted searches, pulls live podcast data, and vets every show for media tier, reachability, signs of life, and whether they actually book guests. You get a ranked, vetted list worth your time, with contact emails and research attached. Add the ones you want to the pipeline.

3

Pitch Lab

It writes the pitches. A full batch in one run.

Select the shows you want and generate a full batch at once, one bespoke pitch per show in your voice, using the Podcast Pitch Formula, scored for fit and quality, with tools to analyze, sharpen, and rewrite. Review them, then push the ones you approve to Outbox. The day of writing becomes a few minutes of reviewing.

4

Outbox

You approve. It sends, follows up, and tracks.

From Outbox, send now or schedule, all through your own Gmail and staggered for deliverability. It keeps follow-ups in the same thread, tracks replies and bookings, and drafts your follow-ups and thank-yous when you call for them, so nothing slips through the cracks.

5

Show-Ready

It gets you ready to shine.

Once you are booked, Show-Ready builds a per-show prep dossier and media one-sheet, and runs mock interviews so you walk in sharp. You show up ready, every single time.

6

Ask Shanté

Your coach, 24/7.

An AI coaching panel trained on the billion-dollar-brand playbook is with you the whole way, and it powers your mock interviews. When you are stuck, you are never stuck alone.

73

specialized skills under the hood

200

AI pitches in your plan each month

25

a day, each one you review and approve

100%

human-approved before anything sends

You are always in the driver’s seat.

This is not a one-click trick, and it is not a bot spraying your name across the internet. It is a guided pipeline: a few clicks per stage, and at every step you review and approve. Good News AI does the research, the writing, and the follow-up. You keep the judgment, your voice, and your list. The grunt work is what disappears, not your control.

Shanté Micah

PR at the brand root

The billion-dollar-brand PR system, in your hands.

Good News AI is the engine Shanté Micah built from twenty years of running brand awareness for billion-dollar companies. Now it runs for you, for a fraction of an agency retainer.

20 yrs

brand awareness for billion-dollar companies

1.5B

monthly impressions from one in-house system

$100B+

earned media value · author of PR Power Play

Who this is for

You, if visibility is the thing you keep not getting to.

Founders & experts

You know you should be on podcasts, but you never find the time to pitch.

Coaches & authors

You have a launch coming and you need to be everywhere, fast.

The agency-weary

You are tired of paying to spray pitches and get nothing reported back.

The soon-to-be-cited

You want to be the name a host books and AI cites, not the one skipped.

Essential

One plan. The whole pipeline.

Everything you need to find shows, write pitches, send, follow up, and get booked — in your voice, on your cadence. $297 a month, cancel anytime. Or $2,970 a year, with two months free.

Essential

$2,970per year

Two months free — $594 less than paying monthly for a year. Cancel anytime.

  • Podcast pitching, from day one
  • 200 AI-powered pitches/month
  • Full show prep + mock interviews
  • Ask Shanté — 24/7 coaching
  • Gmail integration + pipeline
  • 2 authority profiles
  • Cancel anytime

Auto-renewal: $2,970/year automatically until canceled. Cancel anytime in your account settings or the Stripe billing portal — one click, no calls required. You keep access through the period you paid for.

Live in your first session.

Build your profile, run Scout, generate a batch in Pitch Lab, review, and start sending — all on day one. No onboarding call, no setup fee, no waiting.

Two months free on annual.

Annual is $2,970 for the same everything — $594 less than paying monthly for a year. Or stay flexible on monthly and cancel anytime.

Reputation that compounds.

Questions

Before you decide.

How much is it, and can I cancel?+

Essential is $297 a month, or $2,970 a year (two months free). Cancel anytime — one click in your account settings or the Stripe billing portal — and you keep full access through the end of the period you paid for.

What exactly is included?+

The full podcast-pitching engine: Brand Studio, Scout, Pitch Lab, Outbox, Show-Ready, and Ask Shanté, with 200 pitches a month, up to 25 a day, and 2 brand profiles. The complete loop from building your profile to getting booked and prepped.

Is it automated, or do I stay in control?+

Both, in the right places. The research, writing, follow-ups, and tracking are automated. Finding shows, generating the pitches, and sending are a few guided clicks you make. Nothing leaves your account until you approve it. You get the speed of automation with your own judgment on every pitch.

Monthly or annual — which should I pick?+

Monthly is the flexible start. Annual is $2,970 — two months free, $594 less than paying monthly for a year — for the same everything, on one bill. Pick monthly if you want to try it month to month; pick annual if you already know you are in for the year.

Do I need to be technical?+

No. Setup is a short onboarding: build your profile, run Scout, generate in Pitch Lab, review, and approve in Outbox. If you can send an email, you can run this.

What is your refund policy?+

All sales are final and subscriptions are non-refundable, so please decide with that in mind. You can cancel anytime to stop any future charge, and you keep full access through the period you already paid for. Everything you are buying is listed above in plain language, and you approve every pitch yourself.

Fire the agency. Run the pipeline.

If pitching has been the thing standing between you and being seen, this is the moment to hand it off and get booked — in your voice, on your cadence.

Start with Essential — $297/mo

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